![]() With iPhone at 32% of all email opens and the #1 most popular email client, it’s no surprise that email marketers are testing their emails on the iPhone. You can use this as a starting point for your 2017 campaigns, or to benchmark your testing efforts against what your peers care about. This ranking was likely determined by how popular these clients are with our customers’ subscribers, as well as common rendering and bugs that make them important candidates to test and test again. We analyzed over 360 million Litmus email previews tests to find out where email marketers and designers focused their testing efforts in 2016. This data represents the top 10 most tested email clients by Litmus customers, not to be confused with our roundup of the most popular email clients by market share. If you’re like the 41% of lone email marketers we surveyed in the State of Email Production, it can be hard to keep up with everything that’s going on. Where are your subscribers opening their emails? Are there any quirks you need to keep in mind?Įmail marketing can be a finicky beast, with email clients dropping or adding support for various design techniques without notice. When it comes to building a targeted, relevant email program, it’s all about understanding your subscriber landscape. Enterprise Plan Boost collaboration and drive results.Litmus Plus Automate testing to ensure quality. ![]() Litmus Basic Build error-free, effective emails quickly.All Plans See solutions for companies of all sizes. ![]()
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